SEO Steps
Keywords & Meta tags:
1. Need to concentrate on the Keywords for what we want to be found for.
2. Also, don't select keywords that are too popular.
3. Use keywords in the Title & Description in a meaningful way.
4. Use keywords in alt tags in images, title tags in anchor tags, Meta tags
Content:
1. Focus on building substantial real text content rather than heavy graphics.
2. Customize content for each page. Keep content in the header tags focused.
3. Content must be written keeping all the below points in mind
a) Frequency of the keywords on the page.
b) Use lots of text on each page [over one hundred words], specific to one extremely narrow theme.
c) Area or location of the keywords on the page. (i.e., title, heading, etc.)
d) Keep things simple. Write good content and titles, and use text links as the main navigation or in conjunction.
e) Using a style sheet to redefine html tags and define custom classes.
f) All the Web page must be linked to every other page. And all websites shall have a sitemap with all the pages in that.
g) Take care about incoming and outgoing links in the site, keep as many outgoing link using link exchange, directory submission and incoming links also.
Site submission
1. Submitting the site to the major search engines and directories, monitor results, and need to resubmit only if the site isn't listed yet.
2. Press Releases , Articles
3. Submitting the Xml site map to google.com and text file sitemap to Yahoo.
SEO Checklist Steps
SEO Checklist
1. The Domain Name
2. File name
3. Content
4. Layout and design
5. Page title
6. Meta tags
7. Heading
8. Bold text
9. Linking
10. Images and alt text
11. Themes
12. Tricks
1. The Domain Name
Most search engines do look at domain names when ranking pages, but the direct benefit of having keywords in your domain is very small.
2. The File Name
The same applies here. The filename should preferably be short and descriptive. Having keywords in the filename helps but not a whole lot.
By the way, if you do use keywords in the domain or filename, separate them with hyphens rather than underscores.
Google seesseo-checklist as seo checklist (good)but it seesseo_checklist as seochecklist (not good)
3. Content
The actual page content should have a keyword density of about 3 to 7 %
4. Layout & Design
You should have more text content than HTML elements.
No fancy stuff (Flash, Splash, Animated Gifs, Rollovers etc.) unless absolutely necessary.
No frames.
No JavaScript. If you need JavaScript, call it from an external file rather than dumping the code in the HTML file. JavaScript drop down menus prevent spiders from crawling beyond your homepage. If you use them, be sure to include text links at the bottom of the page.
No ads if possible.
Nothing that does not fit perfectly into the page topic; There should be no doubt in the search engine's mind (or in he user's mind) what your page is about.
No unnecessary directories. Keep your files as close to the root as possible.
5. The Page Title
The page title weighs heavily in the algorithms of all the major search engines, so be prepared to spend some time on it.
Here's what to look for:
Write an accurate, keyword-rich page title of about 7 words.
Do not include stop words (and, the, a etc.) in the title. That just wastes space.
Remember that each page can (and should) have a unique title.
Remember that the title is the first and probably the only thing the searcher will look at in the search results. Having a keyword list as title might get you listed higher (if you're not penalized), but it's less likely to get clicked than a well structured title.
Syntax:In the HEAD section of the site add:
6. Meta Tags (Maybe)
but good to keep meta tags also as most search engines look for keywords in meta tags also
7. Headings
Use headings responsibly and try to keep keywords in bold or heading.
8. Bold text
The same applies to bold text. The general consensus is that there is a slight advantage in having important keywords in bold text,
9. Linking
9.1 Internal Linking
• Every page on your site should link to at least one other page. This has to do with the distribution of link popularity
• Your homepage should include a link to your sitemap (a page that links to all the pages in your site). This is good for users and allows spiders to quickly access all your pages.
9.2 External Linking
Only link to external sites when you absolutely have to. Decide if it enhances the user's experience. If it does, add the link.
9.3 Reciprocal Linking (link exchanges)
Only exchange links with sites your visitors will find useful. Don't exchange links only to increase link popularity.
9.4 Anchor Text / Link Text and Link Titles
Use descriptive anchor text for all your text links. Most search engines consider anchor text of incoming links when ranking pages. The jury is still out on whether search engines also consider other elements on the link page (like text surrounding the link, the page title etc.).
Link titles are like alt text for text links. Very neat. Link titles add to the usability of a site. It is not clear whether search engines consider like titles when ranking pages.
10. Images And Alt Text
All images should include descriptive, keyword-rich alt text.
11. Themes
Most of the major search engines prefer sites that focus on one theme.
12. Tricks
There are no tricks in long-term SEO. Cloaking, hidden text etc. etc. will all hurt your rankings in the long run.
KEYWORDS:
1. Keyword in URL
2. Keyword in Title
3. Keyword in Meta Description
4. Keyword in Meta Keywords list (First keyword should be primary keyword)
5. Keyword in page Content, Follow SEO content rules for Rich text content .i.e. Keyword proximity, Keyword Prominence, Keyword frequency, Keyword Density
6. Keyword in H1 Tag
7. Keyword in H2 Tag
8. Keyword in H3 Tag
9. Keyword in Alt Text
10. Keyword in Image name (Save Targeted image with keywords)
11. Keyword font in Strong, Bold, Italic, etc..
12. Keyword in link to the site other pages
1. Keyword in Title tag - close to beginning .Title tag 10 - 64 characters, no special characters.
2. Keyword in description meta tag less than 200 chars
3. Keyword in keyword meta tags less than 10 Keywords with variation(Don't repeat single keyword more then 2 times).
4. Keyword density in body text 5 - 7% - (all keywords/ total words)
5. Individual keyword density 3 - 7% - (each keyword/ total words). [Including Meta data]
Navigation Steps - Internal Links
* To internal pages- keywords - Link should contain keywords. - The filename "linked to" should contain the keywords. - Use hyphenated filenames, but not long ones.
- Validate all links to all pages on site., whether All internal links
are valid
*- Efficient - tree-like structure
Two clicks to any page - no page deeper than 4 clicks
Navigation - Out Bound Links
* To external pages- keywords Link only to good sites. Do not link to link farms.
* Outgoing link Anchor Text Should be on topic, descriptive
* Link stability over time Avoid "Link Churn"
* Validate all links periodically.
Other ON-Page Factors
* File Size : Absolutely do not exceed 100K page size.Small files preferred <40k updates =" frequent">
Directory Submissions
* Submit your site to all these major directories and all other directories as well
Because it boost the SEO.
DMOZ Directory
DMOZ category
Yahoo Directory
LookSmart Directory
inktomi
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